About
Founded by Elle Curzon, 3113 is a high-end fashion brand that merges sustainability, sculptural design, and emotional storytelling. Built for all genders while embracing a more feminine silhouette, each garment is a carefully constructed expression of identity crafted from hand-sourced, upcycled materials like deadstock denim, cotton, and even recycled metal. At 3113, luxury and performance go hand in hand, both in how garments wear and in how they empower the mindset of the wearer.
3113 blurs the boundaries between fashion, art, and performance. Collections are infused with theatrical energy and visceral emotion designed to evoke comedy, confusion, awe, nostalgia and rooted in childlike chaos, rebellion, and vulnerability. Each piece is engineered to provoke, to comfort, and to tell a story. This is fashion as spectacle and statement a visual protest, a performance, and a second skin.
The brand is driven by six core values: sustainability, self-expression, a perfect fit for every body, giving back, performance, and lifelong learning. Our silhouettes are inclusive, our process is intentional, and our community is ever-growing.
More than just a clothing label, 3113 is a movement. We give back to causes that matter, use our platform to educate and inspire, and create clothes that are not only worn but felt. As the world changes, so do we always evolving, always questioning, always creating with purpose.
About the Founder
Education & Achievements
Elle Curzon earned her BA (Hons) in Fashion Design from De Montfort University, where she distinguished her work through several prestigious awards: the Roadley Aware Award for innovation in sustainability, the Worshipful Company of Curriers Leather Competition Award, and the YKK London Showroom & Graduate Fashion Week Competition.
Elle Curzon went on to graduate in a MA in Business and Fashion from Jimmy Choo Academy in September 2025 with her collection being debuted in the London Fashion Week 2025 and Hong Kong Centre Stage Asia’s Fashion Spotlight – The Designers of Tomorrow.
Philosophy & Practice
Elle specialises in mixed-media fashion and sustainable textile innovation, driven by a profound interest in upcycling and working with deadstock materials. Throughout her studies, she consciously sourced materials from charity shops and thrift stores, transforming them into compelling designs.
